Foundation Production Portfolio Proposal

For my AS Media coursework, I've chosen the music magazine task, as I found that I could be a lot more creative with this certain aspect of the media. The style in which I want to go for will be aimed at an audience who have a variety of taste; including perhaps nu-metal, alternative, rock and punk-pop genres - which include solo-artists and bands. So a good example of a music magazine relevant to what I want to create would most likely be ‘Kerrang!’, as this features many different types of these categorical music genres to its audience each week. I intend to be constantly aware of what aspects my genre of magazine are and what should be included; for instance, if the fan-base for this magazine are rather upbeat, like a wide range of music and are mainly all quite young, I need to make sure that the outcome is totally relevant to my audience on a whole. I need to make sure that they would be attracted to the layout, the colour scheme, the headings which I choose; especially the wording as it can't be too industrialised or girly; it has to be suitable for both genders.

I would aspire to have the target audience ranging from around the age of adolescence to early thirties. This is because I find that most people after the latter age won’t be as bothered with buying magazines, and also their taste in music could alter as well. I also find that, most people found at a concert or festival will be in this age range too, especially teenagers and young adults, therefore if I want to talk about these aspects of the industry in my magazine, I will have chosen a suitable audience as they should be the ones who are mostly interested in this magazine on a whole.

As I delve further into my research, I will intend to look at the basics of what is needed in a professional music magazine; colour palettes, masthead, interviews perhaps... I intend to make the style as applicable to the target audience as possible. If my audience want to buy this magazine, I will assume their music taste is expansive; they want fresh music with a hint of originality and quirky beats. With this in mind, I’ll also intend to create fictional solo artists and bands which have the same theme as realistic bands you’d expect to see in a magazine of this sort. So with this sort of theme in mind, I would assume that using simplistic colours would be relevant, but perhaps in the same issue, I could break up these colours by adding bold tones like reds and blues, and making the language seem very appealing by adding bold words and phrases so they catch the reader’s eye.

Lastly, I intend to satisfy my audience through the features I am going to include in my magazine. As my magazine will be 'sold' in the UK, I intend to include artists' tour dates for across the nation, as well as perhaps featuring festival headlines in my contents page. In my double page spread, I should aim towards an interview which expands on the main article on my front cover. Overall, this should draw in the reader; they should be interested in these features as they should appeal in the utmost way I can deliver.