Target Audience

Name: Jennifer Watson

Age: 19

Jennifer has interests in many different types of music, ranging from metal to retro. I have chosen her as one of my main target audiences because I feel as though she'd be likely to buy my magazine based on the artists featured on the cover. She's a fan of Lana Del Rey for example, and Wheatus. She likes to buy magazines regularly as she's a fan herself of this element of the media, as well as watching science-fiction films in her spare time. I am also aware that she likes socialising with friends - when she isn't revising for exams or doing general college work - who may share the same interest in music or other media, and I know that she's a fan of vintage clothes shops, which ties in with my overall theme of my layout.

Name: Lewis Graham

Age: 18

Lewis isn't the typical sort of male who would go out on a night and spend money on alcohol; he's a hardworking student. Yet he still likes to socialise with friends when he can; at social gatherings at friend's houses or on a typical day out somewhere. I have chosen him as my male target audience because he has a vast interest in music and many different genres. If I were to pick an artist from my magazine in which he likes, I would definitely choose one like Biffy Clyro, as they have this original, sometimes quite heavy genre of music. Lewis is also a fan of 'old' music as well, and I have tried to add artists from the late 90's and so forth. I find that he'd be attracted to the magazine because of the retro appeal; its colour palette is simple attracting both genders, and I have tried to make the text and fonts appeal to male and female by not having biased words and elements within my magazine.